Hey! I'm Ryan Sanderson. I co-founded Knowledge Perk Coffee in a 400-square-foot closet, turned a $120 bet into over $900,000 in partnerships with NFL, PGA, and MLS organizations, and I still haven't "arrived." Nobody has. That's the whole idea.

I'm the Not Quite There Yet Guy; entrepreneur, speaker, and dad telling the truth about the climb: the wins, the faceplants, and everything in between. If you're building something and it's messier than the highlight reels promised… you're in the right place. I've got you.